Last Updated February, 2023

Scope and consent

LYO MERCHANT (“LYO MERCHANT” or “we” or “us” or “our”) is a cryptocurrency payment solution whereby the users who are merchants (“Merchant”, “you”, “your”) can proceed with easy crypto payment. The LYO MERCHANT can be accessed via through the mobile application and/or web application (the “Platform”). LYO MERCHANT Privacy and Cookie Policy (this “Policy”) helps to explain how we collect, use, store, and protect your information when you use our Platform and our service or any LYO MERCHANT Commerce API or third-party applications relying on such API, or any other websites, pages, features, or content related to the LYO MERCHANT service (collectively the “Services”).

Please read this Policy carefully along with the LYO MERCHANT Terms of Service, which describe the terms under which you use the Services. If you have any questions, please contact us at By accessing and using our Platform and/or our Services, you agree that you have read, understood and accepted this Policy. 

We may process information from the following types of users:

  1. Visitors of our Platform;
  2. Merchants who sign up for our Services (“Merchants” means any business that uses our Services to process payments, including non-profits that use our Services to accept donations and “Aggregators” that use our Services as a payment services platform for their own Merchants);
  3. Shoppers of Merchants (“Shoppers” means individuals who indirectly interface with LYO MERCHANT when paying a Merchant’s invoice that is forwarded by LYO MERCHANT to a Merchant during checkout, when requesting a refund from a Merchant, when creating a LYO MERCHANT account, or when making a donation to a non-profit); 
  4. LYO MERCHANT card holders who have signed up for a LYO MERCHANT debit card;
  5. LYO MERCHANT wallet holders who have downloaded and installed the LYO MERCHANT app on their mobile device; and
  6. Payees (e.g., employees, contractors, vendors or exchange customers) who request a payment (“Payout”) via cryptocurrency from a Merchant and create a LYO MERCHANT account.

What kind of information do we collect?

We collect different kinds of information when users interact with us. The information we collect depends on the type of user. We collect information you choose to provide to us when interacting with our Services. We may also collect information automatically from your devices. We collect and process this information for the purpose of providing you the Services and to comply with legal requirements. 

Information we collect 

  1. Your Personal Information- We may collect your personal information such as full legal name, date of birth, age, nationality, gender, signature, utility bills, phone number, email address and home address, passport or photo identification such as driver’s license or national identity card, User ID, Wallet addresses, financial information and other personal information you chose to provide us. Also, please note that we may obtain information about you from third party sources as required or permitted by applicable law. 
  2. Your Account Information - To create a LYO MERCHANT account, you must provide us with an email address and secure password.
  3. Your Products and Services - We retain information submitted by you when you create each payment button or donation button, which may include your product or service name, price and description.
  4. Your Cryptocurrency Addresses - We retain your public cryptocurrency addresses generated in the course of your use of the Service.
  5. Your Transactions - We retain any records, histories, or metadata for the transactions you conduct on the applicable blockchain. If you request personal information from your customers as part of the transaction, we retain a copy of this information. To monitor cryptocurrency transactions and provide you with account balance information, we store the public keys associated with your private keys.
  6. Customer Support - We collect any additional information you disclose to our customer support team

Information that is Collect Automatically 

  1. Information collected by Cookies 
  2. Server log information
  3. Device information
  4. Usage information 
  5. Telemetry Information 


A cookie is a small text file which is placed onto your device (eg computer, smartphone or other electronic device) when you use our website. We use cookies on our website. These help us recognise you and your device and store some information about your preferences or past actions

We may collect information about your activities on our Platform via first and third-party cookies, clear GIFs or web beacons, or through other identifiers or technologies, including similar technologies as they may evolve over time. 

We may allow third parties to use Cookies on our Platform. The information collected by Cookies may be shared with and used by us, by others acting on our behalf, or by third parties subject to their own privacy policies. Information collected by cookies may be used on this Platform or on other websites or services, including those that may not be operated by us. Other parties may collect personally identifiable information about an individual consumer’s online activities over time and across different websites when a consumer uses our Platform or online services. 

Your rights

You can control the use of cookies at the individual browser level. If you reject cookies, you may still use our Platform, but your ability to use some features or areas of our Platform may be limited. You may control how your browser accepts cookies. For more information, please consult your browser’s help documentation. You may also manage your cookie preferences using our Cookie Preference Center. 

You generally have the following rights, which you can usually exercise free of charge:

Access to a copy of your personal data

The right to be provided with a copy of your personal data

Correction (also known as rectification)

The right to require us to correct any mistakes in your personal data

Erasure (also known as the right to be forgotten)

The right to require us to delete your personal data—in certain situations

Restriction of use

The right to require us to restrict use of your personal data in certain circumstances, eg if you contest the accuracy of the data

Data portability

The right to receive the personal data you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party—in certain situations

To object to use

The right to object:

—at any time to your personal data being used for direct marketing (including profiling)

Not to be subject to decisions without human involvement

The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you

We do not make any such decisions based on data collected by our website

The right to withdraw consents

If you have provided us with a consent to use your personal data you have a right to withdraw that consent easily at any time

Withdrawing a consent will not affect the lawfulness of our use of your personal data in reliance on that consent before it was withdrawn

To exercise any of the above stated rights, please get in touch with us by emailing the address provided in the ‘Contact Us’ section below.

Why we collect personal information

We use the information we collect to operate our business, provide our Services, for other purposes as permitted or required by law, and to provide you with a smooth, efficient, and customized experience. Specifically, we may use your information to:

  • Provide our Services (including customer support);
  • Process transactions and send notices about your transactions;
  • Resolve disputes, collect fees, and troubleshoot problems;
  • To maintain, deliver and improve our Platform
  • Communicate with you about our Services and business and to inform you of matters that are important for your account and/or use of our Platform. We also use your personal data to respond to any questions, comments or requests you filed with us and the handling of any complaints;
  • Comply with applicable laws and regulations;
  • Establish, exercise and defend legal claims;
  • Monitor and report compliance issues;
  • Customize, measure, and improve our business, the Services, and the content and layout of our Platform and applications (including developing new products and services; managing our communications; determining the effectiveness of our sales, marketing and advertising; analyzing and enhancing our products, services, websites and apps; ensuring the security of our networks and information systems; performing accounting, auditing, invoicing, reconciliation and collection activities; and improving and maintaining the quality of our customer services);
  • Perform data analysis;
  • Deliver targeted marketing, service update notices, and promotional offers based on your communication preferences, and measure the effectiveness of it. To approach you via email for marketing purposes, we request your consent, unless it is not required by law. You always have the option to unsubscribe from our mailings, e.g., via the unsubscribe link in our newsletter;
  • Perform risk management, including comparing information for accuracy and verify it with third parties and protect against, identify and prevent fraud and other prohibited or illegal activity, claims and other liabilities; and
  • Enforce our contractual terms.

How we protect and store personal information

We take the security of our information seriously. We use administrative, technical, and physical security designed to safeguard personal information in our possession, and we maintain internal policies and procedures to address our data security. However, we cannot guarantee the security of the information that we collect and store. We will notify relevant authorities and users in the event of a data breach, if required under applicable law.

We retain data as required or permitted by law. For example, as a regulated financial institution, we may retain identification for 5 years or more after an account has been closed or become dormant. We may retain certain information for accounting and security purposes even after our business relationship with you has ceased.

How we share data with third parties

We shall never sell or rent your personal information. We may disclose the information we gather with our affiliates and third parties. For example, we may share information with:

  • Other LYO MERCHANT entities, including to help detect and prevent potentially illegal acts and violations of our policies, and to guide decisions about our products, services and communications;
  • Service providers who help with our business operations and to deliver our Services, such as cloud service providers providing cloud infrastructure; providers of ID verification solutions and other due diligence solutions; providers of customer service solutions; providers of Platform analytics; and providers of marketing automation platforms;
  • Law enforcement, government officials, regulatory agencies, our banks, and other third parties pursuant to a subpoena, court order or other legal process or requirement if applicable to LYO MERCHANT; or when we believe, in our sole discretion, that the disclosure of information is necessary to report suspected illegal or fraudulent activity or to investigate violations of our Terms of Use; and
  • We may also share certain Shopper information with our Merchants, for example, in cases of suspected fraud or in connection with an ongoing investigation.

Changes to this Policy 

We reserve the right to modify, alter and/or amend this Policy at any time by posting a revised version on our Platform. The revised version will be updated at the top of this Policy and it will be effective at the time we post it. You are responsible for periodically reviewing this Policy, and your continued use of the platform upon modification will be considered as acknowledgement and acceptance of the amendments made.

Security Safeguards

We maintain, and require our service providers to maintain, appropriate physical, technical and administrative safeguards to protect the security and confidentiality of the personal information you entrust to us.

However, we cannot guarantee that loss, misuse, unauthorized acquisition, or alteration of your data will not occur. Please recognize that you play a vital role in protecting your own personal information. When registering with our Services, it is important to choose a password of sufficient length and complexity, to not reveal this password to any third-parties, and to immediately notify us if you become aware of any unauthorized access to or use of your account.

Furthermore, we cannot ensure or warrant the security or confidentiality of information you transmit to us or receive from us by Internet or wireless connection, including email, phone, or SMS, since we have no way of protecting that information once it leaves and until it reaches us. If you have reason to believe that your data is no longer secure, please contact us at the email address, mailing address or telephone number listed at the end of this Privacy Policy.

Contact Us

If you have any questions or concerns regarding our Privacy Policy, please contact us at